Purefemme Privacy Policy

Effective Date: [22-March-2025]

At Purefemme, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit purefemme.co.uk or make a purchase from our store.

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1. Information We Collect

1.1 Personal Information

When you make a purchase or create an account, we may collect the following personal details:

• Full name

• Email address

• Phone number

• Shipping and billing addresses

• Payment details (processed securely by third-party payment providers)

1.2 Automatically Collected Information

When you visit our website, we may collect certain information automatically, including:

• Your IP address

• Browser type and device information

• Pages visited and time spent on our site

• Referral sources (how you found our website)

1.3 Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience, track website performance, and personalize content. You can control cookie settings in your browser.

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2. How We Use Your Information

We use your information for the following purposes:

• Order Processing: To process transactions, fulfill orders, and provide customer support.

• Communication: To send order updates, promotional emails (if subscribed), and respond to inquiries.

• Security & Fraud Prevention: To detect and prevent fraudulent activities.

• Website Improvement: To analyze trends and enhance user experience.

We do not sell or rent your personal data to third parties.

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3. Sharing Your Information

We may share your information with:

• Service Providers: Payment processors, shipping partners, and other third-party services required for order fulfillment.

• Legal Compliance: If required by law or to protect our business and customers.

All third parties are required to protect your information and use it only for the intended purpose.

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4. Data Security

We implement strict security measures to protect your personal information. However, no online transmission is 100% secure. We recommend using strong passwords and keeping account details private.

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5. Your Rights & Choices

You have the right to:

• Access, update, or delete your personal information.

• Opt out of marketing emails by clicking “unsubscribe” at the bottom of our emails.

• Request a copy of the data we hold about you.

To exercise these rights, contact us at care@purefemme.co.uk

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6. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing any information.

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7. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.